On a recent visit to my old hometown, I stumbled across what could only be the most incredible concept for my favourite topping on toast (beside Peanut Butter of course!). There on 82 Regent St (near Mango & Aquascutum) in all it's glory was the Marmite Pop Up shop which is only until the Christmas period is over. What a shame, I think it fits perfectly in that little cubby hole bit of the small arcade of shops.
The shops is just how it should be, stacked with iconic images of Marmite a la Andy Warhol stylee and exclusive homeware products, artwork to books and clothing. Nice One Marmite!
View London couldn't have put it better, it is indeed "a quinessentially British brand" and even has a lovely Marmite Christmas tree in the window display. Love it!
With Marmite, it has a particular taste, so you either Love it or Hate it - a commonly used phrase in their brilliant advertising. I must admit, Marmite is great at sorting out any hangovers - that's a tried and tested concept.
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